A step ahead. Uncommon ideas. Brands to remember.

There is an awful lot of sameness about. Rather inconvenient if you would like to be remembered. We are here to change that.

We are Coup. Some call us peculiar. We call ourselves a brand office.

We fix brands. If you have not got one, we will make you one. A premium brand, naturally. The sort people gladly pay more for.

We build the world around brands, too.

But above all, we are very serious about making our clients money. Preferably, rather a lot of it.

To do so, we study sameness for a living. Then we avoid it as if our lives depend on it. Because, commercially speaking, they rather do.

We are quite thorough when it comes to research. You might say we collect a ridiculous amount of information on your industry. By the time you contact us, there is a good chance we already know a thing or two about your clients and your competitors. We know what they look like, what they say, and how they think. And where there's room for you to do something unique.

Only from there does the creative work begin. Does your thing come in a bottle? We make it the one people reach for. Or does your thing need visitors? We make sure it is the place worth visiting.

Or is it something else entirely? Splendid. We do like a challenge. As long as your thing is in the realm of premium retail or high-value services, it is within our remit.

INSIGHTS | BRANDING | SPACES & EXPERIENCES | PACKAGING | ADVERTISING